Digital publications, cheaper than print

The fall in the value of the rand means that the cost of printing and distribution is increasing. This means that the cost of getting your magazine, brochure, catalogue and any other printed material will cost you much more than before. The good news is that you can still get your message out and reach your existing and new audiences at a much lower cost through digital and online editions.

The ability to deliver attractive content through old and new media platforms will improve your chances of increasing revenue and staying ahead of the game. Rethink your communication tactics and adopt a 360 degree media capacity.

A digital edition can be produced to look just like a print version, in much less time, and includes some really attractive features such as realistic page turning effects. Not only do you not have the high printing cost but your distribution cost is considerably lower as you no longer have to pay for the transport and other ever increasing distribution cost as you can now simply email it to your readers/customers. And you can have total control over who sees it through a subscription management system.

You can add dynamic, animated, interactive material and embedded video clips to enhance the reading potential and encourage customer interaction. A statistics system can provide details such as unique visitors, links followed and pages viewed which will back up advertising revenue.

Thirty seven percent of the respondents on a recent survey reported that they were more likely to engage with advertising in the digital edition.

Furthermore adding a digital version will strengthen your brand and reaching new audiences placing you a step ahead of your competitors. An equivalent html version can be generated to enable auto read services to be added and to increase web browsing functionality which is great for Search Engine Optimisation (SEO) and page ranking on search engines.

 “Print-centric organisations are inherently unable to compete successfully in the fast-moving, volatile online world. And integration of print and online in the same organization is virtually impossible.”

Donald Kummerfeld,
President and CEO of the International Federation of Periodical Press

‘Business of Magazines Annual Conference MPASA 2007’

We at Sapphire Dawn aim to support business in reaching this changing market and increasing demand for content on various platforms through offering you the ability to take your traditionally print documents to your readers through digital and online publishing.

Please take a look at the following links for examples of what can be done. If you still need convincing we will take your existing magazine, brochure, catalogue and any other printed material and produce a digital edition for you as a demonstration for free.

Here are some examples of what your digital publication could look like:

·          Newsletter with video content

·          Magazine

·          Brochure

·          Catalogue

·          Restaurant menu

Sapphire Dawn brochure.

For more information or wish to discuss this in more detail or to get your demo digital version please feel free to contact me
on +27 79 707 7785 or email me on clinton@clintonlord.co.za