Face of magazine publishing today

Magazine publishers can no longer afford to depend on their print edition to bring in the revenue. With production costs increasing publishers need to start considering their options; these options include digital, online and mobile editions. Publishers that do not adopt a multi-platform approach to publishing are going to find themselves falling behind in the new publishing landscape.

The new South African Publisher

The 2008 Audit Bureau of Circulations (ABC) figures indicated that publishing, in South Africa,  has suffered in the last quarter of 2007, mostly due to the weaker economy which resulted in less disposable income for the consumer. In other words, people just can’t affrod to buy magazines anymore.

The fall in the value of the rand means that the cost of printing and distribution will increase. Magazine publishers and companies need to rethink their communication tactics and adopt a ‘360 degree media capacity’ in order to stay ahead of the game. The ability to deliver attractive content on old and new media platforms will increase their chances of saving their publications and retaining their readership.