Cape Town Pride, Successfull Festival

Cape Town was recently turned pink when the 2009 Cape Town Pride festival was held. The Cape Town Pride website (www.capetownpride.co.za)  saw a huge increase in traffic during the past couple of months as a result.

Sapphire Dawn not only maintains this website but also hosts it, we had our hands full during the last weeks of February to make sure that our clients website was kept upto date and running properly. To top that Sapphire Dawn also ensured that many of the fliers and posters for the festival were designed and delivered to the printers and that email newsletters and fliers were distribuited for the client.

Digital Publishing Taking off in SA

In January Sapphire Dawn was approached by Rean Steenkamp of African Bowhunter Magazine (http://www.africasbowhunter.co.za) to begin the digital magazine. Sapphire Dawn has successfull produced a number of digital versions of their magazine and African Bowhaunter magazines digital version has attracted many views since it was started in January.

Sapphire Dawn Web Hosting and Domain Registration

Sapphire Dawn recently launched our web hosting and domain registration services, which has been a great success. Many of our existing clients have hapilly moved their web sites to Sapphire Dawn. Furthermore we have gained many more new and satisfied customers since the launch.

Amsterdam Guesthouse, new website draws more traffic.

Recently Sapphire Dawn was contracted by Amsterdam Guest house to redesign their website. Since the redesign  the website is drawing more traffic. There has been a steady climb in the visits over the past months, with an average of 30% increase per month.

Gay hospitality drawing international tourists online.

Gay friendly just got internet friendlier as world renowned – exclusively gay men only – Amsterdam Guest House launches their new website (www.amsterdam.co.za) which is set to draw international (gay) travelers from around the globe.

Inbound Marketing vs. Outbound Marketing

When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising.  I call these methods ”outbound marketing” where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack. 

Exciting new developments for Sapphire Dawn

Recently Sapphire Dawn was awarded contracts to maintain a number of websites as well as graphic design and email newsletters.

We have also just launched another client’s website Angel Yorkies. Janita is a breeder of the most adorable little Yorkshire Terrier Puppies.

Sapphire Dawn’s Website, take a look…

Just thought that I would put a little snap shot of the new Sapphire Dawn website, please feel free to click on the image and it will take you straight to our new site.

Sapphire Dawn’s website has been launched

We have eventually managed to launch our website… www.sapphiredawn.co.za after a few minor hick-ups in getting it right, I am happy to say that it is now finally at a point where it can be launched. There are still have a few small things that I am working on, but it is pretty much ready.

Digital publications, cheaper than print

The fall in the value of the rand means that the cost of printing and distribution is increasing. This means that the cost of getting your magazine, brochure, catalogue and any other printed material will cost you much more than before. The good news is that you can still get your message out and reach your existing and new audiences at a much lower cost through digital and online editions.